Nine reasons why you need a blog on your website
Whether you have just started in business or have been in business for several years, your website should have a blog.
If you are not sure what a blog is and why it should be viewed differently than content, read on.
What is a blog?
Here is FirstSiteGuide.com’s definition
‘A blog (a shortened version of “weblog”) is an online journal or informational website displaying information in the reverse chronological order, with the latest posts appearing first, at the top. It is a platform where a writer or a group of writers share their views on an individual subject.’ https://firstsiteguide.com/what-is-blog/.
More specifically for your business, here is what Hubspot has to say –
‘Blogging is the act of creating short-form content. A “blog post,” is posted to your website’s “blog” — a part of your website where you house all of those posts. For example, you are currently reading a blog post — a piece of short-form content that has been posted on a blog.’ https://blog.hubspot.com/marketing/what-is-business-blogging-faqs-ht
Why is a blog different from website content?
Website content is usually static while a blog is updated frequently. You can write blogs on a daily, weekly, or monthly basis. What and when you write depends on how much you have to say and how much time you have to say it.
Now you know what a blog is, here are nine reasons why you need a blog on your website.
1. In the short term, your blog content should drive traffic to your site, which in turn leads to long term gains, i.e. sales, and uptake of your services.
2. Of course, engaging and relevant content attracts clients and potential clients who are relevant to your business.
3. Once you have attracted clients and customers, you need to retain (keep) them. The idea of keeping your customers is two-fold. You want to build and maintain relationships and trust that should lead to customers returning to your site, converting them into loyal customers. Of course, it is not just your great blog content that keeps a customer, it is your excellent goods and services.
4. Blogs are great for starting conversations and interacting with customers within your social media networks. Your blog should fit nicely onto your website and be a standalone article which can be shared across multiple platforms.
5. Once published your blog enables you to share your expertise and shows you as an authority figure to clients and potential clients.
6. Professionally written, well thought out, engaging blogs help with your social media presence and is good for SEO. Not sure what SEO is? Here is a link for Moz with a definition https://moz.com/learn/seo/what-is-seo.
7. As mentioned in point 1. The long-term goal is for the traffic to convert to leads, and ultimately sales.
8. Your blog should never be dull. They are your opportunity to educate, inform and entertain. You are keeping your audience (clients and customers) up to date with what is going on with your business or industry. Blogs help you to be current.
9. As in point 5, your expertise and authority should line up with your brand. When you are building your brand with consistent messaging, your blog helps to build awareness of your business.
I hope that you have found this helpful. If you don’t have a blog or need help with your current blog, please feel free to contact me. I love helping other small business owners. When I use the tag line ‘Your blog is my business,’ it really is! I have made it my business to help others; with workshops, one-to-one sessions and creating blog content.